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Apr 12, 2017

What It takes to be an Effective Solar Lead Generation Experts

Do you get junk solar leads? Low quality leads cost more money. In order for solar companies to convert more leads into solid solar projects is to generate quality sales leads.


There are more and more companies who provide lead generation service and are claiming they have the best sales lead generator to handle and deliver solar leads. But how can you spot that they really are what they claim to be?


Whether you choose to develop your own sales team or outsource a B2B lead generation company, here are the 6 qualities of an effective solar lead generation experts:

A highly trained agent who:
  • Understands who, where and what are the needs of his potential customers
  • Is knowledgeable of her product and service. Solar has a variety of products from panels to gadgets that fits your customer’s needs. It is important that he knows his products very well. 
  • Is not afraid to ask questions and pre-qualify her prospects
Is organized

Lead generation requires patience. Sales reps must learn how to manage his time in order to generate qualified leads and maximize all resources through multi-channel marketing such as:
  1. Voice
  2. Email
  3. Social
  4. Chat
  5. Website
  6. Mobile


Has good communication skills

Being a salesperson is a tough job. They need to be resilient, persistent and a problem solver at the same time. To be able to do this effectively, sales reps need to know how to communicate with their prospects. Understand their needs and respond properly by offering a solution to their problems.



Has good listening skills

Being able to listen is important. Through listening, a sales rep is able to identify the prospects needs, ask questions and address their prospects’ doubts and concerns.

Related: Understanding Why Your Solar Leads are Not Converting

 Is an honest salesperson

Sales reps may adjust their way of calling and deliver the message to make your company sound more attractive to prospects. They tend to mislead most of the time. However, never lie to prospects just to get their attention. Honesty can help sales rep avoid problems along the way in the sales process.

Related: Can Social Media Help Generate More Leads for Solar Products?

 Is self motivated

In order to persuade prospects, sales reps must believe in himself and to their product. Successful people always have a clear idea of what they want to achieve and an enthusiasm on how to get there.


 The most important factor every company should consider when doing lead generation is the quality of the sales reps that will be making the calls. When looking for lead generation company or individuals to represent your company, look for those who possess the qualities mentioned above to generate and deliver high-quality leads for you.


Learn more on generating solar leads in Australia  or dial +61 2 9037 2248.
Find more interesting business tips for Solar Firms




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Sep 1, 2016

Understanding Why Your Solar Leads are Not Converting

Understanding Why Your Solar Leads are Not Converting

Solar power is considered the most dependable form of renewable energy in Australia right now. It can be used to give power to any home or business.



Whether your lead source come from your in-house team or an outsourced lead generation company, I’m sure when you’re looking for a solar lead, you’ve heard these answers from your prospects “Yes, maybe, not right now, no”.


Despite the fact that many businesses in Australia are considering solar panels, it’s still difficult for solar companies to convert their solar leads.
Here are some of the reasons why your solar leads are not converting.
Low Level of interest.

Most prospects are only doing shopping! Although it’s fine because searching for something that may benefit your company is part of the buying process. Unfortunately, it is difficult to turn these type of prospects into a sale as they are not yet in the buying stage.
Unaware or Uneducated Prospects.

It is important to provide brand awareness. Consumers nowadays refuse to buy a product especially if they don’t have enough information about it. Once they’ve heard about you, they are more likely to become more interested because it’s something new to them. However, most of the time you will only get higher number of interested prospects who would like to know more about what you’re offering but don’t have plans of buying in the first place so you’ll end up having low conversion rate.

Sometimes, it's better to get back on your old leads who have already establish interest to your products or services but lacks budget. You might want to nurture these prospects until they're finally have all the needed resources.
Low Traffic Sources.

Solar industry is very limited in the market so it’s difficult to generate high number of leads. Use multi-channel marketing such as email, web, phone and social media to reach out to your prospects which will help drive traffic to your website.


How to increase your conversion of solar leads?


Final - BoFu MoFu and ToFu.JPG
Stages of Marketing Sales Funnel

1) The first thing you need to do is prospecting.

Reach out to your target audience. Know where they are and what they’re interested in. Most large solar companies choose to hire a lead generation company to look and generate leads for them. A company who can provide a targeted list for sales rep to email and/or call in order to generate sales ready leads and appointments.


Smaller solar companies think it is expensive. However,  investing on a B2B lead generation company is even better especially for small to medium sized companies. Why? It is cost effective. Since you don’t have enough resources to do this then, an outsourced team with advance marketing technologies can help you increase your sales by producing high quality and easy to convert leads and appointments.



2) Nurture and manage the leads generated for you.

Follow up on your leads and keep track of them. Prospects, regardless if they are in their buying stage or are not ready to do anything yet,don’t just call companies to show that  they’re interested. So it’s important to follow up on them through call or email once in awhile. I’ve known customers being converted and would decide to go solar years after they become a lead.



3) Now that you have reached out with your target prospects and followed up on them, it is time to close a lead and make them your customers.

It’s now or never! Get the commitment of your prospects. This is the final stage in your sales funnel that determines whether or not your efforts will convert to anything.


Having good quality leads is possible.  However, not all lead sources are equal. Whether you have your own in-house team or an outsourced company, as a solar company, you must understand what you are doing and why your solar leads are not converting. Use these tips to convert your leads and get a commitment with your prospects.



Check us out to learn more on generating solar leads in Australia 

or dial +61 2 9037 2248.




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Jul 13, 2016

Can Social Media Help Generate More Leads for Solar Products?

Are there really business opportunities through social media? Do you find yourself asking this question everyday?
Social media can help double your marketing leads through different platforms such as google+, Facebook, Twitter, Instagram and LinkedIn. Many businesses consider social media as one way of generating leads by simply listening to your audience. Through social listening, you are more likely to know more about your prospects.


But how can social media help add more leads to your business if you’re promoting solar products? Australia has one of the most homes with panels. More and more businesses with roof panels are starting to show up. If you’re unsure about where and how to focus your efforts to meet your lead generation goals, here are 5 ways to use social media to generate more leads for your solar products.


  • Interact with your audience through different social media platforms. If you’re looking to generate leads successfully, you have to go where your customers are. Social media platforms such as; Facebook, LinkedIn, Twitter and Instagram are excellent places to do this. However, don’t just focus on these platforms. There are other social media platforms such as, Tumblr, Pinterest and Youtube for you to reach out to your audience. Everybody is now making use of different platforms to connect with friends and find out what’s hot and what’s new in the market.


Here are some examples of solar companies who utilizes social media as their marketing strategy to help promote and generate more leads for their business.

#1: SolarCity
https://twitter.com/solarcity
twitter.com/solarcity

https://www.facebook.com/solarcity/?fref=ts
#2: SunRun Solar


twitter.com/Sunrun
twitter.com/Sunrun

www.facebook.com/sunrun
www.facebook.com/sunrun
  • Profile your targeted audience. Create your own marketing list. Research for their information. Pull out potential leads out of what happened on your social media sites and have someone research for their information such as email addresses.


  • Strengthen your ties and build long lasting relationship with your target audience. Send out emails to prospects who inquire and would like to learn more about your solar products  through social media sites. Educate and influence them. And explain the benefits and affordability of your solar products. Keep in touch and follow up with them to figure out potential customers and help leverage your leads.



  • Spread the word through blogging. Another way to reach your target audience and eventually turn them into leads is by creating articles about your product. As well as posting and promoting solar products on all social media platforms where people can inquire about your product. This will help brand awareness which will soon convince prospects to consider and eventually buy solar products for their business. Share testimonials from previous and current clients on social media and let prospects know more about you by acting like an expert on how you brand your product.
  • Reach out to target audience by means of calling. Filter those who inquire through chat support. As well as those who expressed their interest through Facebook, sent direct message through Twitter and other  and and follow up on them through phone calls. This is the fastest way to interact with prospect and generate more leads since you’re going to inform them the benefits of your product before other brands can influence their decision.

Social media can help advertise products and grow leads. It will also help brand you as an expert on solar industry. When done correctly, you can use FB, Twitter, LinkedIn, and other ways mentioned above to generate more leads for your business. It’s cost effective and it produces results.

Change the way your business use social media to add more revenue for your solar products.

Check us out to learn more on generating solar leads in Australia 

or dial +61 2 9037 2248.




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Jun 15, 2016

Top Solar Companies in Australia: Origin, AGL and EnergyAustralia


Among the top solar companies in Australia are Origin, AGL and EnergyAustralia. There was a decline in electricity demand supplied by fossil fuel. The three companies were arguing to remove the large and small scale Renewable Energy Targets. According to Origin and AGL, they don’t prospects for National Electricity Market. The NEM price has decreased into 12% each year from 2007 up to 2012, and the generation of coal has increased.
AGL and Origin have been building a solar team to supply the residential and business firms, they offer power purchase agreements and leases, and it is now 4GW in Australia. In the leases and power purchase agreement, the retailer would have the ownership of the rooftop solar system, it may also include the battery storage. The retailers aspire to get customers in 10 or more years.

The energy companies have been focusing on the solar financing, electric vehicles, storage and balance sheet. AGL energy has been earning more income from their newly purchased coal generator located in NSW and Victoria.

Previously, Origin Energy was the biggest installers in Australia when the government imposed big tariffs. However, Origin stopped in focusing in using LNG when the FiTs has lessened and when it had its loss from the geothermal joint venture with Geodynamics and Silver solar technology, making a $500 million loss in investment.

Aside from technical management, the Energy companies have been trying to focus on marketing strategies such as focusing on customers, having differentiation, knowing their industry, getting referrals, dealing with co-partners, and acknowledging consumers why should they subscribe to the Energy company.


In Australia, there are 4,100 megawatts of (PV) photovoltaic solar power, and in the next 12 month, 760 MW of photovoltaic solar power has been installed.

Australia uses its latitude and dry climate to get the benefits of solar energy production. The north part of Australia gets an excess of 6kWh per day and most of the regions of Australia gets an excess of 4kWh per square meter a day. Australia is among the top ten solar countries.


STEM system of electricity generation is through using fluidized silica sand to be used as thermal storage for CSP systems.The first commercial operation of the company started by the end of 2015.


The government implemented Solar Homes and Communities Plan which would offer rebate of up to A$8,000 on installing solar panels. However, this was phased out in June 8, 2009 and was replaced by Solar Credits Program, wherein the installation of solar panels would receive 5 times more of the Renewable Energy Certificates.
There was a feed in tariffs in Australia to increase the amount of solar PV power. There have been several factors to classify the feed in tariff, which are the gross and net export basis, price paid, maximum size of installation, length of time for the payment, and the kind of customer allowed to join the feed-in tariffs. Because of the disagreement in net export tariff, they focus to discuss about gross feed-in tariffs.


Read more marketing tips for your solar business or get qualified solar leads today! Dial +61 2 9037 2248.



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May 6, 2016

Lead Generation Company Brings the Sunshine to Solar Product Provider


They may be new in the energy industry, but this Sydney-based electricity retailer is rapidly hitting the Australian market with their integrated energy solutions. The current lead generation campaign they are running with Callbox is beaming with rays of potential in providing full energy service to Australian consumers.
“Put the lights on”
Summary
The first month, a single seat campaign was launched in July 2015. The main call objective was to set a face-to-face appointment for the client with prospects bearing the discussion on the best solutions to lower down energy bills. The initial month generated 28 leads. The impressive production of leads from the initial month of calling inspired enough trust and confidence from the client that they recommended our service to their sister company, a Clean Energy Regulator service provider. Callbox worked well and delivered the same amount of hard work and professionalism to the latter which resulted to a very good number of leads of 150, and renewal for another month.

Related: How to Effectively Market Your Solar Products in Genius Ways
The 2nd month ran with 3 calling agents, and added 3 more campaigns which the client branded as “special campaigns”, generating a total of 79 leads. Month 3 finished with 96 leads. All these were achieved through the collaborated resources of both the client’s sales team who drove so much vigor in sharing knowledge with the callers, coupled with Callbox’s multi channel marketing processes.

Check out more marketing tips of for your solar business! Dial +61 2 9037 2248.


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Mar 9, 2016

A Perfect Sales Rebuttal for FAQs in Solar Products in Australia: Answer It Confidently and with a Heart

There’s a fine line between wanting to sell or market a product and convincing consumers to purchase it.


 Ideally, in order to sell something, you put the needs of the consumers first, explaining everything they might need to know about the product in order to convince them to buy. As a salesperson, you try to tread that fine line cautiously, careful not to overstep your limits.

Oftentimes, though, from a business perspective, that line becomes blurred, and with what result? A salesperson comes off as too pushy, making the consumer feel that he is only after the sale and nothing more. Thus, even if the consumer wants the product, he is turned off and decides to look for another supplier, perhaps someone who would be more understanding of his needs.

When that happens, it becomes a loss for you and a gain for someone else. So instead of reaching certain goals you have set out for your business, you fail big time.

You Are Not Alone

The truth is almost every businessman is guilty of that. Again, from a business perspective, it is somewhat unavoidable. You take so many things into consideration – ROI, meeting metrics, profits, lead generation, marketability, etc. – that you forget to put the needs of the customer first. We’re not saying it happens all the time, but it does. A solid proof of this is the sales of solar products.

Related: How to Effectively Market Your Solar Products in 5 Genius Ways

It’s no secret that solar products are expensive. While those have practical uses, consumers are concerned about the cost that they think long and hard before committing to the sale. In fact, even Australians, who are widely encouraged to use solar products for energy and environmental conservation, are having second thoughts when it comes to the purchase of solar products.

Finding a Solution

Due to the critical reception, solar lead generation has become difficult. No matter how much effort a manufacturer of solar products put into marketing, they only manage to produce measly results. So how do you find a solution to such growing problem? The answer is simple, really.

Empathy. That single word is the solution. The dictionaries define empathy as the capacity to understand and share another person’s emotions and experiences. Simply put, it’s putting yourself in the place of others so you’ll know how they feel.

In the case of solar leads generation, it means trying to think as a consumer does. Consider the questions that a consumer asks himself when you offer your solar products to him. Typical questions that a consumer would want answers to include:
  •  Is my home suitable for solar panels?
  •  How do solar panels work?
  • Why should I switch to solar energy?
  • How much does it cost?
  • Do I need a special permit to have solar panels installed in my home?
  • How much money would I be saving if I switch to solar energy?
  • Should I inform my energy provider about the switch?
  • How long does installation last?


     Of course, the questions would depend on the consumer. However, the above-mentioned are some of the usual questions consumers ask those who try to sell them solar products.

If you are bent on working on your solar leads generation, you need to analyze each question thoroughly. As a salesperson, it’s your job to study how you would answer each question. If you must, conduct a survey to find out what concerns consumers about solar products.

Then, once you have pooled enough questions, try role-reversal. Read each question and try to answer from your own point-of-view. Again, answer the questions as if you’re the consumer and the solar products are being sold to you. Forget that you’re trying to make sales for a minute.

For instance, for the question, “Why should I switch to solar energy”, consider why you would switch to solar energy if the roles were reversed.

  •   Perhaps you want to save money on utilities.
  • Maybe you want to do your part in saving the environment.
  • You are aware that solar energy is not only free but also available abundantly.
  • You know that while solar panels are expensive, the long-term benefits far outweigh the upfront cost.


Those are feasible reasons, that, when sewn together, would produce a confident but empathetic answer from you.

Always assure the consumer that you understand how he feels, because that’s the only way you can answer his questions confidently and with a heart. When a consumer senses that you’re putting his needs first and you’re giving him truthful answers, it won’t be long until he signs on the dotted line.

Jump start your solar business with these AMAZING tips!

6 Easy Ways to Jump-Start your Search for Solar Leads in Australia

If you're interested to get qualified solar leads, 
dial +61 2 9037 2248 or contact us today!



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