6 Easy Ways to Jump-Start your Search for Solar Leads in Australia

Your solar business is only as good as your next lead, and that’s a fact. Unlike products like software programs or e-books, solar panels are not easy to sell, and this is an accepted truth even in Australia, which has long been a proponent of renewable energy sources. This is the reason why solar installers are giving all they’ve got to get solar leads – names of people or businesses who might be interested in having solar panels installed for them. There’s a problem, though. It’s very difficult to get solar leads.

You can liken solar leads to a tool. If you use the wrong tool for a particular job, you won’t be able to finish the job properly, much less get it done at all. Solar installers, no matter what the size of their business is, are one in venting their frustration – it’s hard to get solar leads.

Some installers actually buy leads, which is a good way to drive in prospective customers. In fact, many solar installers already found success with that process. Unfortunately, not all installers are as successful. Why is that? Well, even if the potential of hitting it big with the right leads was there, these installers unknowingly made the mistake of buying the wrong leads. The saying, “Once bitten, twice shy” was true for these installers, because they totally wrote off buying leads after their initial bad experience.

Seeing as how getting good leads is crucial to the growth of your business, what should you do? How can you find good leads in Australia where the market for solar products/installation is deeply saturated?

Find Good Leads – On Your Own

Inasmuch as buying lead lists from third-party vendors is a good way to generate solar sales, it’s not foolproof. There is no guarantee that the names on the lists will all buy solar products from you. Moreover, most of the names there were compiled  through a tricky method – they were contacted on the premise that they would be participating in a survey, but what they didn’t know was that they were being added to a cold call list. The vendors, then, will compile the names and sell them to you and other solar installers. Besides, consumers hate cold calls, so your chances of generating sales will range from zero to nil.

Here are some sources of B2B lead list that you could look into. Wait there's more.

Nevertheless, if you just passively wait for prospects, you might end up stuck in a rut. What do you need to do, then? Well, you could try inbound marketing, which is a time-tested and proven way to generate sales leads. In fact, many of your competitors may already be using this method.

Through inbound / outbound marketing, you will be using your own website to generate solar leads, and you can do this by following these simple steps:

1.Work on creating at least three buyer personas of ideal customers who would patronize the solar products you’re offering. Personas here refer to fictional profiles.

2.Come up with search terms or keywords that you think these personas will use when searching for information on solar products on Google or other search engines. Of course, you can also use a keyword analysis tool for this.

3.Create blog posts on your website using those specific keywords. Make sure the posts are interesting – content that speaks to those personas who want to know more about solar products and those looking for additional information about such. Let the posts reach out to them. Note: Press releases about your business are a no-no.

Related: Give your B2B Blog in Australia a Major Makeover with these Tips from Pardot

4.Use e-mail marketing, social media, and other online outreach strategies to drive traffic to those posts.

5.Offer an e-book or other downloadable related content to your potential customers (this is a foolproof call to action). Should the prospect decide to download the content, install a script that asks them to fill out a form with their contact details so you can get back to them.

This could be a great samples, 'FREE' Lead Generation Ebooks from 3 Best Brands. 

6. All Telemarketing calls don't have to be cold anyway. Today better strategies are innovated by combining more than one platform to communicate to your target audience. Instead of doing cold calling, you can start from building rapport on social media, establish your authority on your blog and send your prospects an email. For the finale, follow up the email with a call. 

As long as you follow the six simple steps, success will follow.

If you're interested to get qualified solar leads, 

dial +61 2 9037 2248 or contact us today!

Learn more how we help generate leads for solar companies.