The solar industry in Australia is booming. In fact, as of September of last year, Australia had over 6,517 megawatts (8,739,000 hp) of installed photovoltaic (PV) solar power, of which 909 megawatts (1,219,000 hp) were installed in the preceding months.
However, if you are a solar installation company, you know how challenging it can be to get high-quality solar appointments for your business at a reasonable price. Why? The Australian Energy Market Commission has proposed a new market condition that means households with solar panels are allowed to sell power to whoever so they can make more money.
As a result, more and more companies are looking for ways to more sales to sustain their business.
There are different ways to reach out and charm your prospects to purchase solar panels from you. You can either generate your own solar leads or buy it from a lead generation company through appointment setting campaign. However, whether you decide to hire someone to send out emails or do cold calling and schedule a meeting on your behalf or outsourced a lead generation company to handle appointment setting campaigns for you, the important thing is you get more exclusive appointments for your business.
Related: Power Up Solar Marketing with Outsourced Lead Gen Services
Here are the Pros and Cons of buying a solar lead and making your own.
Making your own leads through inbound marketing.
Having an internet enables consumers to find product information online. Which means before a prospect makes a decision to buy a solar panel they are already 60% sure which companies to consider.
Pros
- You have control of the quality.
- You create your own marketing message and be consistent with it from initial contact to closing.
- You control the lead source.
- You need to hire, train and manage people
- Hiring a team of specialist is very expensive.
- You need to invest in tools.
- You need additional computers, phones, and office supplies.
Buying solar leads through appointment setting campaign.
Appointment setting is the quickest way to generate solar leads. However, many worry about the quality of leads generated. Well, in fact, there are a lot of third party companies who are considered experts in what they do.
Pros
- It is the quickest way to generate solar leads.
- No overhead cost so it’s cheaper.
- They already have a targeted list (based on your target prospects).
- They train their people so you’re sure they know what they’re doing.
- They have the right tools
- Lead quality is inconsistent.
Related: Definitive Guide to Dominating the Australia's Solar Market
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