Among the top solar companies in Australia are Origin, AGL and EnergyAustralia. There was a decline in electricity demand supplied by fossil fuel. The three companies were arguing to remove the large and small scale Renewable Energy Targets. According to Origin and AGL, they don’t prospects for National Electricity Market. The NEM price has decreased into 12% each year from 2007 up to 2012, and the generation of coal has increased.
AGL and Origin have been building a solar team to supply the residential and business firms, they offer power purchase agreements and leases, and it is now 4GW in Australia. In the leases and power purchase agreement, the retailer would have the ownership of the rooftop solar system, it may also include the battery storage. The retailers aspire to get customers in 10 or more years.
The energy companies have been focusing on the solar financing, electric vehicles, storage and balance sheet. AGL energy has been earning more income from their newly purchased coal generator located in NSW and Victoria.
Previously, Origin Energy was the biggest installers in Australia when the government imposed big tariffs. However, Origin stopped in focusing in using LNG when the FiTs has lessened and when it had its loss from the geothermal joint venture with Geodynamics and Silver solar technology, making a $500 million loss in investment.
Aside from technical management, the Energy companies have been trying to focus on marketing strategies such as focusing on customers, having differentiation, knowing their industry, getting referrals, dealing with co-partners, and acknowledging consumers why should they subscribe to the Energy company.
In Australia, there are 4,100 megawatts of (PV) photovoltaic solar power, and in the next 12 month, 760 MW of photovoltaic solar power has been installed.
Australia uses its latitude and dry climate to get the benefits of solar energy production. The north part of Australia gets an excess of 6kWh per day and most of the regions of Australia gets an excess of 4kWh per square meter a day. Australia is among the top ten solar countries.
STEM system of electricity generation is through using fluidized silica sand to be used as thermal storage for CSP systems.The first commercial operation of the company started by the end of 2015.
The government implemented Solar Homes and Communities Plan which would offer rebate of up to A$8,000 on installing solar panels. However, this was phased out in June 8, 2009 and was replaced by Solar Credits Program, wherein the installation of solar panels would receive 5 times more of the Renewable Energy Certificates.
There was a feed in tariffs in Australia to increase the amount of solar PV power. There have been several factors to classify the feed in tariff, which are the gross and net export basis, price paid, maximum size of installation, length of time for the payment, and the kind of customer allowed to join the feed-in tariffs. Because of the disagreement in net export tariff, they focus to discuss about gross feed-in tariffs.
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