Solar Lead Generation in Australia

Jul 13, 2016

Can Social Media Help Generate More Leads for Solar Products?

Are there really business opportunities through social media? Do you find yourself asking this question everyday?

Social media can help double your marketing leads through different platforms such as google+, Facebook, Twitter, Instagram and LinkedIn. Many businesses consider social media as one way of generating leads by simply listening to your audience. Through social listening, you are more likely to know more about your prospects.

But how can social media help add more leads to your business if you’re promoting solar products? Australia has one of the most homes with panels. More and more businesses with roof panels are starting to show up. If you’re unsure about where and how to focus your efforts to meet your lead generation goals, here are 5 ways to use social media to generate more leads for your solar products.

Interact with your audience through different social media platforms. If you’re looking to generate leads successfully, you have to go where your customers are. Social media platforms such as; Facebook, LinkedIn, Twitter and Instagram are excellent places to do this. However, don’t just focus on these platforms. There are other social media platforms such as, Tumblr, Pinterest and Youtube for you to reach out to your audience. Everybody is now making use of different platforms to connect with friends and find out what’s hot and what’s new in the market.

Here are some examples of solar companies who utilizes social media as their marketing strategy to help promote and generate more leads for their business.

#1: SolarCity

twitter.com/solarcity

www.facebook.com/solarcity/?fref=ts

#2: SunRun Solar

twitter.com/Sunrun

www.facebook.com/sunrun

Profile your targeted audience. Create your own marketing list. Research for their information. Pull out potential leads out of what happened on your social media sites and have someone research for their information such as email addresses.

Strengthen your ties and build long lasting relationship with your target audience. Send out emails to prospects who inquire and would like to learn more about your solar products through social media sites. Educate and influence them. And explain the benefits and affordability of your solar products. Keep in touch and follow up with them to figure out potential customers and help leverage your leads.

Spread the word through blogging. Another way to reach your target audience and eventually turn them into leads is by creating articles about your product. As well as posting and promoting solar products on all social media platforms where people can inquire about your product. This will help brand awareness which will soon convince prospects to consider and eventually buy solar products for their business. Share testimonials from previous and current clients on social media and let prospects know more about you by acting like an expert on how you brand your product.

Reach out to target audience by means of calling. Filter those who inquire through chat support. As well as those who expressed their interest through Facebook, sent direct message through Twitter and other and and follow up on them through phone calls. This is the fastest way to interact with prospect and generate more leads since you’re going to inform them the benefits of your product before other brands can influence their decision.

Social media can help advertise products and grow leads. It will also help brand you as an expert on solar industry. When done correctly, you can use FB, Twitter, LinkedIn, and other ways mentioned above to generate more leads for your business. It’s cost effective and it produces results.

Change the way your business use social media to add more revenue for your solar products.

Check us out to learn more on generating solar leads in Australia

or dial +61 2 9037 2248.

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Jun 15, 2016

Top Solar Companies in Australia: Origin, AGL and EnergyAustralia

Among the top solar companies in Australia are Origin, AGL and EnergyAustralia. There was a decline in electricity demand supplied by fossil fuel. The three companies were arguing to remove the large and small scale Renewable Energy Targets. According to Origin and AGL, they don’t prospects for National Electricity Market. The NEM price has decreased into 12% each year from 2007 up to 2012, and the generation of coal has increased.

AGL and Origin have been building a solar team to supply the residential and business firms, they offer power purchase agreements and leases, and it is now 4GW in Australia. In the leases and power purchase agreement, the retailer would have the ownership of the rooftop solar system, it may also include the battery storage. The retailers aspire to get customers in 10 or more years.

The energy companies have been focusing on the solar financing, electric vehicles, storage and balance sheet. AGL energy has been earning more income from their newly purchased coal generator located in NSW and Victoria.

Previously, Origin Energy was the biggest installers in Australia when the government imposed big tariffs. However, Origin stopped in focusing in using LNG when the FiTs has lessened and when it had its loss from the geothermal joint venture with Geodynamics and Silver solar technology, making a $500 million loss in investment.

Aside from technical management, the Energy companies have been trying to focus on marketing strategies such as focusing on customers, having differentiation, knowing their industry, getting referrals, dealing with co-partners, and acknowledging consumers why should they subscribe to the Energy company.

In Australia, there are 4,100 megawatts of (PV) photovoltaic solar power, and in the next 12 month, 760 MW of photovoltaic solar power has been installed.

Australia uses its latitude and dry climate to get the benefits of solar energy production. The north part of Australia gets an excess of 6kWh per day and most of the regions of Australia gets an excess of 4kWh per square meter a day. Australia is among the top ten solar countries.

Get targeted list of customers for solar!

STEM system of electricity generation is through using fluidized silica sand to be used as thermal storage for CSP systems.The first commercial operation of the company started by the end of 2015.

The government implemented Solar Homes and Communities Plan which would offer rebate of up to A$8,000 on installing solar panels. However, this was phased out in June 8, 2009 and was replaced by Solar Credits Program, wherein the installation of solar panels would receive 5 times more of the Renewable Energy Certificates.

There was a feed in tariffs in Australia to increase the amount of solar PV power. There have been several factors to classify the feed in tariff, which are the gross and net export basis, price paid, maximum size of installation, length of time for the payment, and the kind of customer allowed to join the feed-in tariffs. Because of the disagreement in net export tariff, they focus to discuss about gross feed-in tariffs.

May 6, 2016

Lead Generation Company Brings the Sunshine to Solar Product Provider

They may be new in the energy industry, but this Sydney-based electricity retailer is rapidly hitting the Australian market with their integrated energy solutions. The current lead generation campaign they are running with Callbox is beaming with rays of potential in providing full energy service to Australian consumers.

“Put the lights on”

Summary

The first month, a single seat campaign was launched in July 2015. The main call objective was to set a face-to-face appointment for the client with prospects bearing the discussion on the best solutions to lower down energy bills. The initial month generated 28 leads. The impressive production of leads from the initial month of calling inspired enough trust and confidence from the client that they recommended our service to their sister company, a Clean Energy Regulator service provider. Callbox worked well and delivered the same amount of hard work and professionalism to the latter which resulted to a very good number of leads of 150, and renewal for another month.

Related: How to Effectively Market Your Solar Products in Genius Ways

The 2^nd month ran with 3 calling agents, and added 3 more campaigns which the client branded as “special campaigns”, generating a total of 79 leads. Month 3 finished with 96 leads. All these were achieved through the collaborated resources of both the client’s sales team who drove so much vigor in sharing knowledge with the callers, coupled with Callbox’s multi channel marketing processes.

Read more about this case study...

Latest:
6 Easy Ways to Jump-Start your Search for Solar Leads in Australia
How to Answer Frequently Asked Questions in Solar Products Confidently and with a Heart

Check out more marketing tips of for your solar business! Dial +61 2 9037 2248.

Mar 9, 2016

A Perfect Sales Rebuttal for FAQs in Solar Products in Australia: Answer It Confidently and with a Heart

There’s a fine line between wanting to sell or market a product and convincing consumers to purchase it.

Ideally, in order to sell something, you put the needs of the consumers first, explaining everything they might need to know about the product in order to convince them to buy. As a salesperson, you try to tread that fine line cautiously, careful not to overstep your limits.

Oftentimes, though, from a business perspective, that line becomes blurred, and with what result? A salesperson comes off as too pushy, making the consumer feel that he is only after the sale and nothing more. Thus, even if the consumer wants the product, he is turned off and decides to look for another supplier, perhaps someone who would be more understanding of his needs.

When that happens, it becomes a loss for you and a gain for someone else. So instead of reaching certain goals you have set out for your business, you fail big time.

You Are Not Alone

The truth is almost every businessman is guilty of that. Again, from a business perspective, it is somewhat unavoidable. You take so many things into consideration – ROI, meeting metrics, profits, lead generation, marketability, etc. – that you forget to put the needs of the customer first. We’re not saying it happens all the time, but it does. A solid proof of this is the sales of solar products.

It’s no secret that solar products are expensive. While those have practical uses, consumers are concerned about the cost that they think long and hard before committing to the sale. In fact, even Australians, who are widely encouraged to use solar products for energy and environmental conservation, are having second thoughts when it comes to the purchase of solar products.

Finding a Solution

Due to the critical reception, solar lead generation has become difficult. No matter how much effort a manufacturer of solar products put into marketing, they only manage to produce measly results. So how do you find a solution to such growing problem? The answer is simple, really.

Empathy. That single word is the solution. The dictionaries define empathy as the capacity to understand and share another person’s emotions and experiences. Simply put, it’s putting yourself in the place of others so you’ll know how they feel.

In the case of solar leads generation, it means trying to think as a consumer does. Consider the questions that a consumer asks himself when you offer your solar products to him. Typical questions that a consumer would want answers to include:

Is my home suitable for solar panels?
How do solar panels work?
Why should I switch to solar energy?
How much does it cost?
Do I need a special permit to have solar panels installed in my home?
How much money would I be saving if I switch to solar energy?
Should I inform my energy provider about the switch?
How long does installation last?

Of course, the questions would depend on the consumer. However, the above-mentioned are some of the usual questions consumers ask those who try to sell them solar products.

If you are bent on working on your solar leads generation, you need to analyze each question thoroughly. As a salesperson, it’s your job to study how you would answer each question. If you must, conduct a survey to find out what concerns consumers about solar products.

Then, once you have pooled enough questions, try role-reversal. Read each question and try to answer from your own point-of-view. Again, answer the questions as if you’re the consumer and the solar products are being sold to you. Forget that you’re trying to make sales for a minute.

For instance, for the question, “Why should I switch to solar energy”, consider why you would switch to solar energy if the roles were reversed.

Perhaps you want to save money on utilities.

Maybe you want to do your part in saving the environment.

You are aware that solar energy is not only free but also available abundantly.

You know that while solar panels are expensive, the long-term benefits far outweigh the upfront cost.

Those are feasible reasons, that, when sewn together, would produce a confident but empathetic answer from you.

Always assure the consumer that you understand how he feels, because that’s the only way you can answer his questions confidently and with a heart. When a consumer senses that you’re putting his needs first and you’re giving him truthful answers, it won’t be long until he signs on the dotted line.

Jump start your solar business with these AMAZING tips!

6 Easy Ways to Jump-Start your Search for Solar Leads in Australia

If you're interested to get qualified solar leads,

dial +61 2 9037 2248 or contact us today!

Learn more how we help generate leads for solar companies.

Feb 17, 2016

6 Easy Ways to Jump-Start your Search for Solar Leads in Australia

Your solar business is only as good as your next lead, and that’s a fact. Unlike products like software programs or e-books, solar panels are not easy to sell, and this is an accepted truth even in Australia, which has long been a proponent of renewable energy sources. This is the reason why solar installers are giving all they’ve got to get solar leads – names of people or businesses who might be interested in having solar panels installed for them. There’s a problem, though. It’s very difficult to get solar leads.

You can liken solar leads to a tool. If you use the wrong tool for a particular job, you won’t be able to finish the job properly, much less get it done at all. Solar installers, no matter what the size of their business is, are one in venting their frustration – it’s hard to get solar leads.

Some installers actually buy leads, which is a good way to drive in prospective customers. In fact, many solar installers already found success with that process. Unfortunately, not all installers are as successful. Why is that? Well, even if the potential of hitting it big with the right leads was there, these installers unknowingly made the mistake of buying the wrong leads. The saying, “Once bitten, twice shy” was true for these installers, because they totally wrote off buying leads after their initial bad experience.

Seeing as how getting good leads is crucial to the growth of your business, what should you do? How can you find good leads in Australia where the market for solar products/installation is deeply saturated?

Find Good Leads – On Your Own

Inasmuch as buying lead lists from third-party vendors is a good way to generate solar sales, it’s not foolproof. There is no guarantee that the names on the lists will all buy solar products from you. Moreover, most of the names there were compiled through a tricky method – they were contacted on the premise that they would be participating in a survey, but what they didn’t know was that they were being added to a cold call list. The vendors, then, will compile the names and sell them to you and other solar installers. Besides, consumers hate cold calls, so your chances of generating sales will range from zero to nil.

Here are some sources of B2B lead list that you could look into. Wait there's more.

Nevertheless, if you just passively wait for prospects, you might end up stuck in a rut. What do you need to do, then? Well, you could try inbound marketing, which is a time-tested and proven way to generate sales leads. In fact, many of your competitors may already be using this method.

Through inbound / outbound marketing, you will be using your own website to generate solar leads, and you can do this by following these simple steps:

1.Work on creating at least three buyer personas of ideal customers who would patronize the solar products you’re offering. Personas here refer to fictional profiles.

2.Come up with search terms or keywords that you think these personas will use when searching for information on solar products on Google or other search engines. Of course, you can also use a keyword analysis tool for this.

3.Create blog posts on your website using those specific keywords. Make sure the posts are interesting – content that speaks to those personas who want to know more about solar products and those looking for additional information about such. Let the posts reach out to them. Note: Press releases about your business are a no-no.

Related: Give your B2B Blog in Australia a Major Makeover with these Tips from Pardot

4.Use e-mail marketing, social media, and other online outreach strategies to drive traffic to those posts.

5.Offer an e-book or other downloadable related content to your potential customers (this is a foolproof call to action). Should the prospect decide to download the content, install a script that asks them to fill out a form with their contact details so you can get back to them.

This could be a great samples, 'FREE' Lead Generation Ebooks from 3 Best Brands.

6. All Telemarketing calls don't have to be cold anyway. Today better strategies are innovated by combining more than one platform to communicate to your target audience. Instead of doing cold calling, you can start from building rapport on social media, establish your authority on your blog and send your prospects an email. For the finale, follow up the email with a call.

As long as you follow the six simple steps, success will follow.

If you're interested to get qualified solar leads,

dial +61 2 9037 2248 or contact us today!

Learn more how we help generate leads for solar companies.

Callbox Brings the Sunshine to Sales Lead Generation

Jan 27, 2016

How to Effectively Market Your Solar Products in 5 Genius Ways

How to Effectively Market Your Solar Products in Genius Ways

It doesn’t take a genius to know what our planet is going through right now. Surely, the plight of the planet has made people aware of how important resorting to more environment-friendly measures in everything they do is. In fact, this growing awareness has prompted even power suppliers to be more conscious of the environment. It’s become a fast growing trend. As a result, you’d notice how some independent energy suppliers are going green.

Moreover, the influx of solar energy installers has paved the way for people to have access to eco-friendly energy sources. Obviously, solar energy suppliers are seeing how global warming is taking its toll on Mother Nature. In fact, it has wreaked havoc to crop production and other livelihood sources all over the world. Hence, solar energy providers try to utilize natural sources, specifically the sun, to generate electricity. They do this in order to mitigate the effects of pollution and global warming.

Utilization of solar power is one of the strongest advocacies in Australia, with a great percentage of households ready and willing to embrace renewable energy sources. They are keen to the idea of using solar products not only because they are concerned about the environment but also because they are aware how such can reduce their electricity bills.

Unfortunately, not everyone is well informed about the benefits of solar power, and essentially, solar products. This is the reason why generating solar leads, to point interested people to the right sources for those in the business of selling or installing solar products, is crucial. That is the best way to raise awareness about the benefits of using solar power.

The Benefits of Using Solar Power

Many Australian companies are now offering solar products. This isn’t surprising considering the enthusiastic reception this prospect has evoked. Despite this, more is needed in order for such products to generate sales.

More and more studies these days are being conducted to explore the numerous benefits of using solar energy and products. It’s common knowledge that using solar power can reduce carbon footprints. However, one of the main benefits of solar power is the fact that it is unlimited.

Moreover, it does not cause any harm to the environment because it doesn’t release any greenhouse gases or any toxic substance that may put people at risk. On the other hand, power plants these days constantly burn down fossil fuels to generate electricity. Apart from the expensive cost of fossil fuels, they are also not renewable. In addition, the process of burning down fossil fuels also emits many harmful gases to the atmosphere.

The Way around Solar Marketing

Given the fact that solar products don’t come cheap, the prospect of selling it to consumers presents a conundrum to those selling them. It’s important for them to learn techniques in order to sell their products effectively.

No amount of well thought-out solar leads would work unless you do your homework. The techniques are easy; all you need to do is apply them.

1. Know your product.

In order to convince your prospective buyers to invest on your solar products, you need to be well acquainted with solar power systems. If you’re able to provide them with the right amount of information and can answer any questions they may have succinctly, you’d be well on your way to closing the deal.

2. Listen to your customers.

More than convincing them to buy your products with winsome words, you need to listen to them. Listen to the reasons why they may be apprehensive to invest on solar power systems. Address their concerns, making sure you know the right things to say to allay their fears.

3. Discern the purpose of the sales call.

Consumers would invest on solar products for different reasons. It’s important to discern why you were called to present your products. For instance, if the customer is interested in solar products in the hopes of lowering his electricity bills, then focus your presentation on that. Make sure to ask questions after the presentation to ensure that he understands what you just said and so you can supply additional information he might need.

4. Be upfront with the price.

Solar power systems are expensive. That’s a fact. Don’t make the mistake of tiptoeing around the price because you want to focus on your presentation. If the customer interrupts you midway to ask about the price, answer him truthfully.

5. Be considerate.

Don’t be pushy. If you have concluded your presentation, answered the customer’s questions, and provided pricing information, wait for the customer to make his decision. If the customer is taking too long to decide, just wait. Never pressure the customer; more often than not, it doesn’t end well.

Those are just five simple techniques to market your products effectively. Hopefully, heeding the simple tips would help you sell your solar products better.

If not, try to avail our lead generation services and get qualified solar customers in Australia!

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