How To Get Solar Appointments

The solar industry in Australia is booming. In fact, as of September of last year, Australia had over 6,517 megawatts (8,739,000 hp) of installed photovoltaic (PV) solar power, of which 909 megawatts (1,219,000 hp) were installed in the preceding months.

However, if you are a solar installation company, you know how challenging it can be to get high-quality solar appointments for your business at a reasonable price. Why? The Australian Energy Market Commission has proposed a new market condition that means households with solar panels are allowed to sell power to whoever so they can make more money.

As a result, more and more companies are looking for ways to more sales to sustain their business.

There are different ways to reach out and charm your prospects to purchase solar panels from you. You can either generate your own solar leads or buy it from a lead generation company through appointment setting campaign. However, whether you decide to hire someone to send out emails or do cold calling and schedule a meeting on your behalf or outsourced a lead generation company to handle appointment setting campaigns for you, the important thing is you get more exclusive appointments for your business.

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

Here are the Pros and Cons of buying a solar lead and making your own.

Making your own leads through inbound marketing.

Having an internet enables consumers to find product information online. Which means before a prospect makes a decision to buy a solar panel they are already 60% sure which companies to consider.

Pros

• You have control of the quality.
• You create your own marketing message and be consistent with it from initial contact to closing.
• You control the lead source.

Cons

• You need to hire, train and manage people
• Hiring a team of specialist is very expensive.
• You need to invest in tools.
• You need additional computers, phones, and office supplies.

Related: Generating Leads in Australia (The Inbound Way)

Buying solar leads through appointment setting campaign.

Appointment setting is the quickest way to generate solar leads. However, many worry about the quality of leads generated. Well, in fact, there are a lot of third party companies who are considered experts in what they do.

Pros

• It is the quickest way to generate solar leads.
• No overhead cost so it’s cheaper.
• They already have a targeted list (based on your target prospects).
• They train their people so you’re sure they know what they’re doing.
• They have the right tools

Cons

• Lead quality is inconsistent.

Whether you choose to have your own team or hire a third party to generate solar leads for you, the bottom line is you don’t just sit there and wait for prospects to come to you. You constantly look for ways to effectively increase your sales.

Related: Definitive Guide to Dominating the Australia's Solar Market

Learn more how we get qualified solar leads for our clients! 

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

Where to buy marketing list for solar?

More and more household and businesses in Australia are considering solar panel as their main source of energy. Solar panel marketers and business owners would like to take advantage of this opportunity and put all of their efforts in looking for good leads for their business.

We all know that in marketing, if you want more leads you must have a good marketing list. However, finding a good marketing list is difficult. Having high quality list with updated information and no bad records is important to get better results.

Here are the 5 vendors I come across with while looking for a marketing list for our solar lead generation campaign.  

Direct Marketing Australia

They provide fax marketing service, email marketing campaigns and marketing list data for business and residentials as well as industry specific list that are updated annually.

Related: Scout your Next Potential Solar Buyer in Trade shows

IncNet

Your “go-to” company for B2B marketing list in Australia and New Zealand. They provide super data quality and accuracy of 55,000 ANZ businesses with 235,000 key decision makers.

VIP Leads

They provide millions of leads to their members. Have access to a large list and database of businesses for your email marketing and lead generation campaigns.

Related: Definitive Guide to Dominating the Australia's Solar Market

Prospect Shop

Prospect shop is a leading service of Australian and NZ direct marketing list - consumer list b2c, business listy b2b and marketing list.

Callbox

Callbox provides lead generation and email marketing campaigns as well as data cleansing and verification. They have over 50 Million key decision makers - Managers, Owners, C-level, etc with names and email addresses that allows you to contact and send targeted messages to. Learn more solar lead generation services.

The impact of having a good marketing list is immeasurable. So if you are planning on implementing a lead generation campaign and are looking for a reliable vendor that can provide you with better marketing list, here are the top 5 vendors that I can recommend that can help you provide better leads and an increase in your ROI.

Learn more how we get qualified solar leads for our clients! 

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

Definitive Guide to Dominating the Australia's Solar Market

According to reneweconomy.com.au, Solar panels on rooftop and battery storage will dominate Australia by 2040. The report from Bloomberg New Energy Finance (BNEF) predicts more than 50% of Australian consumers will start generating and consuming their own electricity by 2040.

Based on the figures released by Sunwiz, a solar energy consultant, solar panel installation in Australia has a total of 230MW ion the first quarter of 2017 doubling their record from last year.

On the Climate Council’s latest data on the performance of renewable energy in Australia’s states and territories, South Australia, Queensland, and Western Australia has the highest share of Australia's PV installations.

“BNEF says Australia’s power sector will fundamentally change over the next two decades, as households and businesses turn to rooftop solar and storage and utilities shift to renewables to replace ageing coal and gas plants.”

But why are Australians switching to Solar panels?

• According to Warwick Johnston, Sunwiz Director, the increase in electricity price are what’s driving Australians to switch to solar power.
• The Solar panel system is not as expensive as what everybody thinks. The truth is, it is considered an investment to many Australians because it allows households to save more money in the long run.
• Recent blackout on South Australia
• Australians are getting rebates on residential solar panel system
• Because of the clear danger of climate change and there’s no doubt that solar panel system can help improve the environment.

Related: What it Takes to be an Effective Solar Lead Generation Experts

Here are the top 10 solar panel providers in Australia

1. True Value Solar provides a solar package with battery, inverter, and panels.
2. Urban Energy designs and installs Cogeneration and Trigeneration solutions from 7kW to 2MW.
3. Origin Energy is working hard to meet energy needs of Australian people.
4. Green Engineering is the second largest solar retail company in Australia that offers individuals and businesses Australia-wide quality solar solutions.
5. Solar Juice is a wholesale distributor of Solar PV panels, solar inverters, components and complete solar systems.
6. SolarPowerRex builds residential energy efficient homes for Australian families.
7. SolarGain is Australia's largest solar specialist for integrated solar panels, solar power systems, solar energy and solar hot water.
8. ZEN Energy provides the highest standard of customer service and offers Australia's best solar energy and energy storage solutions.
9. AGL is one of Australia's leading integrated energy companies providing electricity, gas, solar & renewable energy services to homes and businesses.
10. Infinity is a leading solar system and renewable energy service provider in Australia.

Related: Scout your Next Potential Solar Buyer in Trade shows

Because of the increase in the number of installed solar panels on households and businesses in Australia, there is no doubt that solar panel will have a huge year in 2017. If you are one of those who would like to save mother earth and save money at the same time, contact any of the solar panel system providers near you to take advantage of the benefits of a solar panel today and in the future.

Learn more how we get qualified solar leads for our clients! 

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

Scout your Next Potential Solar Buyer in Trade shows

Solar industry in Australia is growing. One way to find, interact and engage with existing and potential customers for your solar business is through trade shows.

As a sales manager, I’ve attended different trade shows and I’ve noticed that most of the interactions were about product information. Some of them led to a deeper conversation, but most of the time, what exhibitors get is a simple nod from a potential customer before he walks away and proceed to the next booth.

Then one day, I was given a chance to be an exhibitor. I was a potential customer in all of the trade shows I’ve attended before. This time I wanted to apply what I’ve experienced as a potential customer and I’ve listed down what I want exhibitors to do and what not to do when a potential customer walks into your booth.

Don’t explain. Instead, create a conversation.  

It’s not enough if you have the best sales rep or how good your product is if you can’t capture the interest of your prospect. Time is gold! So don’t waste your time explaining about product information. Focus on your customers instead. In order to make sure if he’s worthy of your time and effort, ask questions and determine whether he’s a good prospect or not.

“ Do you have solar panel?”

“ How much are you paying for your electricity?”

“ Are you open to find out how to reduce your electricity bill?”

“ What did you do so far to solve your problem with your electricity bill?”

Related: What it Takes to be an Effective Solar Lead Generation Experts

Personalized your story. Don’t use the same sales pitch over and over again.

Not anyone has the same need. It’s best to relate your story on the need of your prospect. Customize your sales pitch with your potential customers that will make them nod their heads in agreement. How?

• Be direct to the point
• Make your story about them and not you

Related: Understanding Why Your Solar Leads are Not Converting

Empathize.

Your prospect’s emotions play a big role in their buying decision. Know and understand what’s important to your prospects. You can ask, “How can I help you?” Be a better listener.

Then, talk about how your solar panel can benefit him. You can use lines such as;

“ I understand where you’re coming from.”

“I’m sorry to hear that,”

Related: Can Social Media Help Generate More Leads for Solar Products?

Don’t tell them, show them!

Let your prospects experience how your solar panel works rather than explaining it to them. Not everyone is familiar how it looks like. So it’s best to show to them the features and benefits of your solar panel to your potential customers.

TIP: You can set up a demonstration area in your both to show it to anyone who walks in.

Trade shows provide great opportunities regardless what type of industry you’re into. As long as you know how to use it to your benefit, it can work wonders for your business.

Learn more how we get qualified solar leads for our clients! 

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business

The Solar Leads Life Cycle

More and more households and businesses are considering solar adaptation.

So how does solar lead generation company reach out and nurture solar prospects towards a sale? Here’s a step by step guide on how solar lead generation works.

Transcript:

Here’s a step by step guide on how solar lead generation works.

STEP #1: PROSPECTING

A potential solar customer searched for a promising low-cost solar power either through google search, social media pages or other online marketing channels.

STEP #2: INQUIRY

He is transferred to a landing page— an attractive-looking web page with information about the solar products and services offered. In this page, he can input his information and inquire.

Related: What it Takes to be an Effective Solar Lead Generation Experts

STEP #3: NEW LEAD PASSED TO SALES

Information of prospect was passed on to the sales team for pre-qualification.

STEP #4: PRE-QUALIFY

The sales team contacts the prospect to pre-qualify. Ask questions such as;

• Does he own his home?

• Is there a non-shaded roof?

• Does he have public debts?

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

STEP 5: LEAD STATUS

The sales team will identify and tag the lead as:

• Accept. Qualified lead.

• Decline.

 – Lead is not qualified

- Low quality leads and to be transferred into the lead archive to be reassigned for further nurturing.

Related: Ever thought of following up Inbound Leads via Outbound Marketing?

STEP #6: OPPORTUNITY

If the lead is qualified, an appointment will be set with a Consultant from a Solar installation company for a free assessment.

STEP #7: ASSESSMENT.

Solar Installation Company visits and conducts their free assessment.

STEP #8:  CONTRACT SIGNING

If the prospect is eager to buy then the deal is closed. All information were gathered to prepare all the necessary documents needed.

Whether you hire a lead generation company or have your own team to do this, it is best to know how solar lead generation works to make sure you meet your goals.

Originally appeared at Callbox Australia.

Learn more how we get qualified solar leads for our clients! 

Dial +61 2 9037 2248

Grab a copy of our FREE EBOOK, The Ultimate Lead Generation Kit Ebook! Updated with links to the best and latest techniques that will help generate quality sales leads for your business