Solar Lead Generation in Australia: Australia solar market

Jan 4, 2018

How To Get Solar Appointments

The solar industry in Australia is booming. In fact, as of September of last year, Australia had over 6,517 megawatts (8,739,000 hp) of installed photovoltaic (PV) solar power, of which 909 megawatts (1,219,000 hp) were installed in the preceding months.

However, if you are a solar installation company, you know how challenging it can be to get high-quality solar appointments for your business at a reasonable price. Why? The Australian Energy Market Commission has proposed a new market condition that means households with solar panels are allowed to sell power to whoever so they can make more money.

As a result, more and more companies are looking for ways to more sales to sustain their business.

There are different ways to reach out and charm your prospects to purchase solar panels from you. You can either generate your own solar leads or buy it from a lead generation company through appointment setting campaign. However, whether you decide to hire someone to send out emails or do cold calling and schedule a meeting on your behalf or outsourced a lead generation company to handle appointment setting campaigns for you, the important thing is you get more exclusive appointments for your business.

Related: Power Up Solar Marketing with Outsourced Lead Gen Services

Here are the Pros and Cons of buying a solar lead and making your own.

Making your own leads through inbound marketing.

Having an internet enables consumers to find product information online. Which means before a prospect makes a decision to buy a solar panel they are already 60% sure which companies to consider.

Pros

You have control of the quality.
You create your own marketing message and be consistent with it from initial contact to closing.
You control the lead source.

Cons

You need to hire, train and manage people
Hiring a team of specialist is very expensive.
You need to invest in tools.
You need additional computers, phones, and office supplies.

Buying solar leads through appointment setting campaign.

Appointment setting is the quickest way to generate solar leads. However, many worry about the quality of leads generated. Well, in fact, there are a lot of third party companies who are considered experts in what they do.

Pros

It is the quickest way to generate solar leads.
No overhead cost so it’s cheaper.
They already have a targeted list (based on your target prospects).
They train their people so you’re sure they know what they’re doing.
They have the right tools

Cons

Lead quality is inconsistent.

Whether you choose to have your own team or hire a third party to generate solar leads for you, the bottom line is you don’t just sit there and wait for prospects to come to you. You constantly look for ways to effectively increase your sales.

Related: Definitive Guide to Dominating the Australia's Solar Market

Learn more how we get qualified solar leads for our clients!

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Jun 30, 2017

Definitive Guide to Dominating the Australia's Solar Market

According to reneweconomy.com.au, Solar panels on rooftop and battery storage will dominate Australia by 2040. The report from Bloomberg New Energy Finance (BNEF) predicts more than 50% of Australian consumers will start generating and consuming their own electricity by 2040.

Based on the figures released by Sunwiz, a solar energy consultant, solar panel installation in Australia has a total of 230MW ion the first quarter of 2017 doubling their record from last year.

On the Climate Council’s latest data on the performance of renewable energy in Australia’s states and territories, South Australia, Queensland, and Western Australia has the highest share of Australia's PV installations.

“BNEF says Australia’s power sector will fundamentally change over the next two decades, as households and businesses turn to rooftop solar and storage and utilities shift to renewables to replace ageing coal and gas plants.”

But why are Australians switching to Solar panels?

According to Warwick Johnston, Sunwiz Director, the increase in electricity price are what’s driving Australians to switch to solar power.
The Solar panel system is not as expensive as what everybody thinks. The truth is, it is considered an investment to many Australians because it allows households to save more money in the long run.
Recent blackout on South Australia
Australians are getting rebates on residential solar panel system
Because of the clear danger of climate change and there’s no doubt that solar panel system can help improve the environment.

Here are the top 10 solar panel providers in Australia

True Value Solar provides a solar package with battery, inverter, and panels.
Urban Energy designs and installs Cogeneration and Trigeneration solutions from 7kW to 2MW.
Origin Energy is working hard to meet energy needs of Australian people.
Green Engineering is the second largest solar retail company in Australia that offers individuals and businesses Australia-wide quality solar solutions.
Solar Juice is a wholesale distributor of Solar PV panels, solar inverters, components and complete solar systems.
SolarPowerRex builds residential energy efficient homes for Australian families.
SolarGain is Australia's largest solar specialist for integrated solar panels, solar power systems, solar energy and solar hot water.
ZEN Energy provides the highest standard of customer service and offers Australia's best solar energy and energy storage solutions.
AGL is one of Australia's leading integrated energy companies providing electricity, gas, solar & renewable energy services to homes and businesses.
Infinity is a leading solar system and renewable energy service provider in Australia.

Because of the increase in the number of installed solar panels on households and businesses in Australia, there is no doubt that solar panel will have a huge year in 2017. If you are one of those who would like to save mother earth and save money at the same time, contact any of the solar panel system providers near you to take advantage of the benefits of a solar panel today and in the future.