Solar Lead Generation in Australia: June 2017

Jun 30, 2017

Definitive Guide to Dominating the Australia's Solar Market

According to reneweconomy.com.au, Solar panels on rooftop and battery storage will dominate Australia by 2040. The report from Bloomberg New Energy Finance (BNEF) predicts more than 50% of Australian consumers will start generating and consuming their own electricity by 2040.

Based on the figures released by Sunwiz, a solar energy consultant, solar panel installation in Australia has a total of 230MW ion the first quarter of 2017 doubling their record from last year.

On the Climate Council’s latest data on the performance of renewable energy in Australia’s states and territories, South Australia, Queensland, and Western Australia has the highest share of Australia's PV installations.

“BNEF says Australia’s power sector will fundamentally change over the next two decades, as households and businesses turn to rooftop solar and storage and utilities shift to renewables to replace ageing coal and gas plants.”

But why are Australians switching to Solar panels?

According to Warwick Johnston, Sunwiz Director, the increase in electricity price are what’s driving Australians to switch to solar power.
The Solar panel system is not as expensive as what everybody thinks. The truth is, it is considered an investment to many Australians because it allows households to save more money in the long run.
Recent blackout on South Australia
Australians are getting rebates on residential solar panel system
Because of the clear danger of climate change and there’s no doubt that solar panel system can help improve the environment.

Here are the top 10 solar panel providers in Australia

True Value Solar provides a solar package with battery, inverter, and panels.
Urban Energy designs and installs Cogeneration and Trigeneration solutions from 7kW to 2MW.
Origin Energy is working hard to meet energy needs of Australian people.
Green Engineering is the second largest solar retail company in Australia that offers individuals and businesses Australia-wide quality solar solutions.
Solar Juice is a wholesale distributor of Solar PV panels, solar inverters, components and complete solar systems.
SolarPowerRex builds residential energy efficient homes for Australian families.
SolarGain is Australia's largest solar specialist for integrated solar panels, solar power systems, solar energy and solar hot water.
ZEN Energy provides the highest standard of customer service and offers Australia's best solar energy and energy storage solutions.
AGL is one of Australia's leading integrated energy companies providing electricity, gas, solar & renewable energy services to homes and businesses.
Infinity is a leading solar system and renewable energy service provider in Australia.

Because of the increase in the number of installed solar panels on households and businesses in Australia, there is no doubt that solar panel will have a huge year in 2017. If you are one of those who would like to save mother earth and save money at the same time, contact any of the solar panel system providers near you to take advantage of the benefits of a solar panel today and in the future.

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Jun 2, 2017

Scout your Next Potential Solar Buyer in Trade shows

Solar industry in Australia is growing. One way to find, interact and engage with existing and potential customers for your solar business is through trade shows.

As a sales manager, I’ve attended different trade shows and I’ve noticed that most of the interactions were about product information. Some of them led to a deeper conversation, but most of the time, what exhibitors get is a simple nod from a potential customer before he walks away and proceed to the next booth.

Then one day, I was given a chance to be an exhibitor. I was a potential customer in all of the trade shows I’ve attended before. This time I wanted to apply what I’ve experienced as a potential customer and I’ve listed down what I want exhibitors to do and what not to do when a potential customer walks into your booth.

Don’t explain. Instead, create a conversation.

It’s not enough if you have the best sales rep or how good your product is if you can’t capture the interest of your prospect. Time is gold! So don’t waste your time explaining about product information. Focus on your customers instead. In order to make sure if he’s worthy of your time and effort, ask questions and determine whether he’s a good prospect or not.

“ Do you have solar panel?”

“ How much are you paying for your electricity?”

“ Are you open to find out how to reduce your electricity bill?”

“ What did you do so far to solve your problem with your electricity bill?”

Personalized your story. Don’t use the same sales pitch over and over again.

Not anyone has the same need. It’s best to relate your story on the need of your prospect. Customize your sales pitch with your potential customers that will make them nod their heads in agreement. How?

Be direct to the point
Make your story about them and not you

Empathize.

Your prospect’s emotions play a big role in their buying decision. Know and understand what’s important to your prospects. You can ask, “How can I help you?” Be a better listener.

Then, talk about how your solar panel can benefit him. You can use lines such as;

“ I understand where you’re coming from.”

“I’m sorry to hear that,”

Don’t tell them, show them!

Let your prospects experience how your solar panel works rather than explaining it to them. Not everyone is familiar how it looks like. So it’s best to show to them the features and benefits of your solar panel to your potential customers.

TIP: You can set up a demonstration area in your both to show it to anyone who walks in.

Trade shows provide great opportunities regardless what type of industry you’re into. As long as you know how to use it to your benefit, it can work wonders for your business.