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Solar power is considered the most dependable form of renewable energy in Australia right now. It can be used to give power to any home or business.
Whether your lead source come from your in-house team or an outsourced lead generation company, I’m sure when you’re looking for a solar lead, you’ve heard these answers from your prospects “Yes, maybe, not right now, no”.
Despite the fact that many businesses in Australia are considering solar panels, it’s still difficult for solar companies to convert their solar leads.
Here are some of the reasons why your solar leads are not converting.
Low Level of interest.
Most prospects are only doing shopping! Although it’s fine because searching for something that may benefit your company is part of the buying process. Unfortunately, it is difficult to turn these type of prospects into a sale as they are not yet in the buying stage.
Unaware or Uneducated Prospects.
It is important to provide brand awareness. Consumers nowadays refuse to buy a product especially if they don’t have enough information about it. Once they’ve heard about you, they are more likely to become more interested because it’s something new to them. However, most of the time you will only get higher number of interested prospects who would like to know more about what you’re offering but don’t have plans of buying in the first place so you’ll end up having low conversion rate.
Sometimes, it's better to get back on your old leads who have already establish interest to your products or services but lacks budget. You might want to nurture these prospects until they're finally have all the needed resources.
Find out Callbox Lead Nurture Tool works!
Low Traffic Sources.
Solar industry is very limited in the market so it’s difficult to generate high number of leads. Use multi-channel marketing such as email, web, phone and social media to reach out to your prospects which will help drive traffic to your website.
How to increase your conversion of solar leads?
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| Stages of Marketing Sales Funnel |
1) The first thing you need to do is prospecting.
Reach out to your target audience. Know where they are and what they’re interested in. Most large solar companies choose to hire a lead generation company to look and generate leads for them. A company who can provide a targeted list for sales rep to email and/or call in order to generate sales ready leads and appointments.
Smaller solar companies think it is expensive. However, investing on a B2B lead generation company is even better especially for small to medium sized companies. Why? It is cost effective. Since you don’t have enough resources to do this then, an outsourced team with advance marketing technologies can help you increase your sales by producing high quality and easy to convert leads and appointments.
2) Nurture and manage the leads generated for you.
Follow up on your leads and keep track of them. Prospects, regardless if they are in their buying stage or are not ready to do anything yet,don’t just call companies to show that they’re interested. So it’s important to follow up on them through call or email once in awhile. I’ve known customers being converted and would decide to go solar years after they become a lead.
3) Now that you have reached out with your target prospects and followed up on them, it is time to close a lead and make them your customers.
It’s now or never! Get the commitment of your prospects. This is the final stage in your sales funnel that determines whether or not your efforts will convert to anything.
Having good quality leads is possible. However, not all lead sources are equal. Whether you have your own in-house team or an outsourced company, as a solar company, you must understand what you are doing and why your solar leads are not converting. Use these tips to convert your leads and get a commitment with your prospects.
